Privacy Policy

Last updated: April 2026

1. Introduction

PropertyAIgency ("we", "us", "our") is committed to protecting your personal information in accordance with the Protection of Personal Information Act (POPIA) of South Africa. This policy explains how we collect, use, and protect your data.

2. Information We Collect

  • Account information: name, email address, phone number
  • Property listing information provided by agents
  • Search preferences and property interactions
  • Viewing booking details
  • Device information and browser type
  • Usage data and platform interactions
  • Location data (only with your explicit permission)

3. How We Use Your Information

  • To provide and improve the Platform
  • To match property searchers with relevant listings
  • To facilitate viewing bookings
  • To send platform notifications (bookings, updates)
  • To build AI-assisted buyer profiles for better matches
  • To analyse platform usage and improve features

4. AI and Data Processing

Our AI systems process your search queries and interactions to build a property preference profile. This profile is used solely to improve property recommendations and is not shared with third parties without your consent. Agents can see anonymised lead profiles when a viewing is booked.

5. Data Sharing

We share your data only in the following circumstances:

  • With property agents when you book a viewing (your name and contact details)
  • With service providers who help us operate the Platform (Supabase, Vercel)
  • When required by South African law
  • With your explicit consent

6. Data Security

We implement industry-standard security measures including encrypted data transmission (HTTPS), secure database storage, and access controls. However, no system is completely secure and we cannot guarantee absolute security.

7. Your Rights (POPIA)

Under POPIA, you have the right to:

  • Access your personal information
  • Correct inaccurate information
  • Request deletion of your data
  • Object to processing of your data
  • Lodge a complaint with the Information Regulator

8. Cookies and Tracking

We use essential cookies to maintain your session and preferences. We do not use advertising cookies or sell your data to advertisers. You can control cookies through your browser settings.

9. Push Notifications

If you enable push notifications, we will send you alerts about viewing bookings, property updates, and platform activity. You can disable notifications at any time through your account settings or device settings.

10. Data Retention

We retain your data for as long as your account is active. If you delete your account, we will remove your personal data within 30 days, except where required to retain it by law.

11. Contact Us

For privacy-related queries or to exercise your POPIA rights, contact us at our contact page.